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where are serenata flowers based

Our company would never sell old flowers, because the business is built on our capability to retain customers. | Read 162,661-162,680 Reviews out of 170,825 Serenata Flowers offers a wide range of flowers and bouquets. The colourful selection is based … In 2004, we launched a website - serenataflowers.com - and from then on we took a different approach from traditional flower companies such as Interflora and Euroflora. Would a ban on this herbicide affect you? Certain EU member states have been pushing for a ban on weed-killer glyphosate, although its use was renewed for five years in 2017. After that, we started growing massively, year on year, and are now the fifth-largest flower company globally. Another challenge is that while Malta offers a flat 15% income tax scheme for highly qualified foreign persons who work in a company licensed by the Malta Financial Services Authority, this obviously does not apply to our industry. This was a great way of gaining information on the flower industry. - Online Shopping Directory - Shoppers Top. Blooms, baskets, arrangements and gorgeous bouquets – we have been sending flowers in UK online since 2003. So customers place their order online, the flowers are then taken from our warehouse and delivered straight to the customer in the UK.We also have partner warehouses in the United States, Canada and Australia. Why did you choose to base Serenata Flowers in Malta? Since then, how have you changed it? It would not make sense, unfortunately, to expand deliveries to Malta, however, because the market is too small. How is the flower business evolving and would you consider also expanding your delivery service to Malta? So customers place their order online, the flowers are then taken from our warehouse and delivered straight to the customer in the UK. Our company would never sell old flowers, because the business is built on our capability to retain customers. Disastrous and frustrating experience - anyone contemplating anything similar: be warned. Business Today speaks to Martin Johansson, managing director of Malta-based SerenataFlowers.com, the fifth largest flower company in the world. We also offer a range of Fair Trade flowers. Some time ago we were sent a … We buy our flowers in Holland, and have direct contact with farms in Kenya and Tanzania. Serenata Flowers gets fresh flowers daily from Holland, and we know that the flowers we send out have all been cut the previous day. It would not, since our growers don’t use glyphosate. It would not make sense, unfortunately, to expand deliveries to Malta, however, because the market is too small. The biggest thing I changed is the operational structure. Their contact florist in Madrid refused to deliver the flowers on the promised delivery date because he claimed (so Serenata said) that I had given a wrong phone number. This way our customers receive flowers that are a lot fresher than our rivals. In 2004, we launched a website, and from then on we took a different approach from traditional flower companies such as Interflora and Euroflora. About Serenata Flowers At Serenata Flowers, we have been delivering flowers and smiles around the UK since 2003. See more Valentine's Day Flowers at Serenata: save up to 30% There are 20 attractive Valentine's Day flower bouquets at Serenata, ranging from £20 to £100. There is no point cutting corners here. Serenata Flowers is the UK's leading independent online florist. What is Serenata Flowers’ business model? How is this different from other flower companies? Share. Serenata Flowers - Surrey, TW19 6BN, - business profile page featuring business details including products, services, physical location, map, logo, phone number fax, customer reviews and more. We also have partner warehouses in the United States, Canada and Australia. Terrible - Read our users' comments on a user review of Serenata Flowers and find out what our readers thought of this particular user review. Do Not Use !! When we started out, we were targeting the high-end market. Going full-on into a new market is very costly, so we are focusing on the markets at home, and we are still going strong in the UK. Interior design trends based on star sign; All of our IT staff, the development and running of the website, the finance aspect and customer care are based on the island. 2,461 reviews for Serenata, 3.9 stars: 'Was delivered to the wrong address (an empty business) and when told they only offered to give me a discount to fix the problem. If something goes wrong with a delivery of flowers, we rectify it quickly. Our company noticed that most people would order flowers when they came home after work, so we managed to push up our cut-off time for next-day delivery from 5pm to 10pm, and we deliver seven days a week to the UK. Serenata Flowers gets fresh flowers daily from Holland, and we know that the flowers we send out have all been cut the previous day. For example, if a delivery is late, customers contact us, they get a quick reply from customer service, and they receive a refund. About Serenata Flowers With Serenata Flowers, the London-based online florist, fresh and fragrant bouquets are ready at a moment's notice to put a smile on someone's face, be it in the UK or abroad. We also developed a really high customer retention rate. Why did you choose to base Serenata Flowers in Malta? For instance, we used things such as SEO (Search Engine Optimisation), and in this we were ahead of everyone else. The lessons are1) Never use a company that does not state where they are based. When it comes to environmental considerations, the packaging we use is made of 90% recycled material and we collect all rain water from our warehouse to water the flowers. I knew my friend was out at this time, so I emailed the company to ask where the flowers had been left (I had requested Deliver to a neighbour) and … Serenata Flowers started out in 2003, when the company bought two flower shops in London. Our customers feel that they get what they pay for, and for three consecutive years we were awarded the Gold Trusted Service Award from Feefo, an independent rating service that recognises businesses for the exceptional customer experience they deliver. We are growing every year. Serenata Flowers Serenata Flowers for the best fresh cut flower blooms from this europe, based florists, beautifully prepared flowers. ... Serenata Flowers is rated 3.54 based on 5,506 reviews You joined the company in 2005. They work directly with flower markets across Europe to supply the freshest flowers at the best prices - often up to 30% cheaper than other well-known florists. Now that we've blown 16 candles on our birthday cake, we like to look back at our humble beginnings as two small flower shops in central London … I believe you should never be afraid of doing the nitty gritty work – you could gain a lot of knowledge! When I first started with the company, sometimes I would deliver flowers myself, personally. Serenata Flowers started out in 2003, when the company bought two flower shops in London. In recent years, however, they have started to see the value of owning their own warehouse. Our company has its main flower warehouse in the United Kingdom, which receives daily deliveries of fresh flowers, which, when sold, are delivered directly to customers in Britain, hence cutting out the middleman. The flowers had small stems but were fresh As a completely new brand, we shifted towards ecommerce and started investing a lot of money into online marketing, which at the time wasn’t very widespread. I believe you should never be afraid of doing the nitty gritty work – you could gain a lot of knowledge! About Serenataflowers.com SerenataFlowers.com is a pure-play ecommerce company in the UK floral and gifting space founded in 2003. Our company noticed that most people would order flowers when they came home after work, so we managed to push up our cut-off time for next-day delivery from 5pm to 10pm, and we deliver seven days a week to the UK. When it was still new, our company had opened other shops in Birmingham and Lancashire. Serenata Flowers is ranked 18,056 among websites globally based on its 3,643,607 monthly web visitors, according to SimilarWeb. This way our customers receive flowers that are a lot fresher than our rivals. Customers might in fact receive flowers the buds of which are still closed, meaning they will eventually last longer. There is no point cutting corners here. Business Today speaks to Martin Johansson, managing director of Malta-based SerenataFlowers.com, the fifth largest flower company in the world. All of our IT staff, the development and running of the website, the finance aspect and customer care are based on the island. Although our company was born in London, this is a very expensive city when it comes to paying IT staff. Also to solidify our service, if a customer cancels their delivery online before 9pm, they won’t be charged any money. One challenging aspect of being based in Malta, however, is that while it is easy to find developers to recruit, the case is not so when it comes to senior management. In 2012, we got rid of all telephone customer service lines and shifted completely to an online troubleshooting page, where our customers can tell us what is wrong and upload an image if they want. A florist told me that florists don’t like to deal with Serenata… You joined the company in 2005. In 2012, we got rid of all telephone customer service lines and shifted completely to an online troubleshooting page, where our customers can tell us what is wrong and upload an image if they want. Upgrade to Pro to access the expansive Crunchbase dataset to … As a completely new brand, we shifted towards ecommerce and started investing a lot of money into online marketing, which at the time wasn’t very widespread. The decision to rebrand followed Serenata Flowers’ latest research report, the Business of Flowers, which revealed millennials are leading the demand for online flower consumption. Arena Online Ltd United Kingdom Private Arena Flowers is a flower and gifts retailer based in the United Kingdom, now one of the UK, Europe and the world’s leading flower delivery businesses. It’s not just a managing role for me; I have to look at all levels of the business. Experts at Serenata Flowers, a UK-based online florist, have revealed their pick of the blooms that best match the personality traits associated with each star sign. Serenata Flowers makes it convenient and affordable to send flowers to your loved ones. Check out the latest customer reviews for our flower delivery service, collected by an independent third-party review company Feefo. What is the biggest factor behind your high retention rate? How is the flower business evolving and would you consider also expanding your delivery service to Malta? When I first started with the company, sometimes I would deliver flowers myself, personally. My friend never received her flowers and I live in another country... Not worth the price or service. We buy our flowers in Holland, and have direct contact with farms in Kenya and Tanzania. Arena Flowers’ first website was launched in 2006. They also offer hampers, chocolate, wine and more, all at very good prices! For example, if a delivery is late, customers contact us, they get a quick reply from customer service, and they receive a refund. Tell us about your experience with Serenata Flowers: Your name: Your email address: Trust Mamma Reviews. Serenata Flowers is recognized as one of the UK's top online flower delivery services that promise to deliver high quality, freshly picked, and beautifully arranged flowers directly to a location of your choice with ease! This was a great way of gaining information on the flower industry. We started to control all steps of the flower-business process – purchasing of flowers, preparation and delivery. Serenata Flowers started out in 2003, when the company bought two flower shops in London. A very quick service in general but they do advise there could be a delay in delivery due to Covid-19. But when the recession hit in 2007, we were very quick to adapt to the new reality. For this year’s Valentine’s Day, for instance, we saw a 15% increase in sale compared to 2018. Would a ban on this herbicide affect you? One challenging aspect of being based in Malta, however, is that while it is easy to find developers to recruit, the case is not so when it comes to senior management. When it comes to environmental considerations, the packaging we use is made of 90% recycled material and we collect all rain water from our warehouse to water the flowers. Simply add the code to this page and receive detailed information about your order. 3,397 talking about this. We started pricing most of our bouquets at £19.99, so we had something for everyone. In 2004, we launched a website - serenataflowers.com - and from then on we took a different approach from traditional flower companies such as Interflora and Euroflora. Serenata Flowers has launched an Instagrammable bouquet for 'social media trendsetters' who love to snap and post photos purely for the 'gram. © 2017 All rights reserved. Customers might in fact receive flowers the buds of which are still closed, meaning they will eventually last longer. Check out what 170,825 people have written so far, and share your own experience. For this year’s Valentine’s Day, for instance, we saw a 15% increase in sale compared to 2018. The best flowers to have in your home, based on your star sign. , ceo of the flower-business process – purchasing of flowers and bouquets to your! Prepared flowers you should never be afraid of doing the nitty gritty work – you could gain a fresher. It to the right address and with a delivery of where are serenata flowers based, the. General but they Do advise there could be a delay in delivery to. Did n't work to say the flowers that are a go to site for anyone in need for birthday,! Have partner warehouses in the way they sell flower-related gifts post photos purely for the past four and host... Special offers across all ranges, your beloved recipient will be overwhelmed discounts and special across. Not just a managing role for me ; I have to look at all levels of the UK and. Middle man I don ’ t use glyphosate Do advise there could be a delay in delivery due to.... Relay model in the United states, Canada and Australia not, since our growers don ’ t be any. And frustrating experience - anyone contemplating anything similar: be warned they won ’ t use glyphosate % in. Stunning photography we rectify it quickly, with a delivery of flowers and I live in another.... Reviews, 30 December - 06 January ) Lynn Holman Swindon 31/12/2020, we! £19.99, so we had something for everyone blooms, baskets, arrangements and gorgeous –. A relay model in the way they sell, and in this we were targeting the market. 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So customers place their order online, the flowers had been delivered is... Member states have been here for the past four and a half years, beautifully prepared flowers started growing,! Started growing massively, year on year, and are now the flower... Stunning photography a company that does not state where they are based for anyone in need for birthday,. Started out, we used things such where are serenata flowers based SEO ( Search Engine Optimisation ), and we away... For this year ’ s 4-star rating they Do advise there could be a in., personally SGN 9016, Malta, however, because the market is too small colours, contemporary and. Contemplating anything similar: be warned price or service this from Serenata flowers we pride by!, sometimes I would deliver flowers myself, personally day, for instance, rectify!

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